How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy
نویسندگان
چکیده
منابع مشابه
A survey of the effects of brand value on customer satisfaction in pharmaceutical and biological industries
The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...
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The purpose of this study is to evaluate the relationships among brand experience, brand personality, and customer experiential value. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience. An empirical survey conducted with 270 real consumers in...
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Nowadays E-tailing has grown tremendously fast, which bring intensive competition in online business. E-tailers pay more attention to website management to acquire and retain customers. Information quality of website is vital to gaining and increasing customer loyalty in online market. This study validates that information quality has direct effect on customer satisfaction, and it investigates ...
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ژورنال
عنوان ژورنال: JMMR Vol 4(3) JUL-SEP 2019
سال: 2019
ISSN: 0128-2603,2636-9168
DOI: 10.35609/jmmr.2019.4.3(3)